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Social media influencer 101
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Module 9
Analytics for Content Optimization
1
Understanding Social Media KPIs
Define key performance indicators (KPIs) for social media: reach, engagement rate, and follower growth.
2
Tracking Social Media KPIs in a Spreadsheet
Create a simple spreadsheet to track weekly KPIs for each of your social media platforms.
3
Analyzing Content Performance with Platform Analytics
Use platform analytics (Instagram Insights, TikTok Analytics, etc.) to find your best-performing content formats and topics from the last month.
4
Optimizing Post Times with Platform Analytics
Use platform analytics to determine the optimal days and times to post on each platform.
5
Social Media Growth Analysis
Analyze your tracking data to identify which social media platform is driving the most growth.
6
Optimizing Your Content Schedule with Analytics
Create a revised weekly content schedule for the next month incorporating your analytics findings.
7
Setting SMART Growth Goals
Set a realistic, measurable growth goal for the next month (e.g., increase followers by 10%).
Previous module
Community Building & X (Twitter) Engagement
Next module
Monetization & Business Growth