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Advanced performance marketing topics
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Module 11
Data Storytelling and Stakeholder Influence
1
Crafting Data Stories for Business Impact
Structure a compelling narrative that connects analytical findings to specific business outcomes.
2
Audience-Centric Data Storytelling
Tailor data presentations to different audiences (e.g., C-suite, finance, product teams).
3
Crafting Effective Visualizations
Select visualizations that communicate a key insight with clarity and impact.
4
Dashboard Design: From Summary to Action
Design a dashboard structure that guides users from a high-level summary to actionable insights.
5
Crafting Effective Recommendations for Impactful Reports
Incorporate clear commentary and explicit recommendations into reports to guide decision-making.
6
Data-Driven Stakeholder Engagement
Anticipate stakeholder questions and objections and prepare data-driven responses.
7
Data-Driven Strategy Communication Plan
Develop a communication plan for rolling out a significant data-driven change in strategy.
8
Simplifying Complex Analytics for Persuasion
Present a complex analytical finding (e.g., from an incrementality test) in a simple, persuasive manner.
Previous module
Strategic Budget Allocation and Financial Forecasting
Next module
Building a High-Performance Marketing Organization