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Write B2B copy that sells
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Module 7
High-Conversion Web Pages
1
Crafting Persuasive B2B Landing Pages
Structure a B2B landing page using a logical persuasion flow: problem, solution, proof, action.
2
Solution-Oriented Body Copy: Features to Business Outcomes
Write scannable body copy that presents the solution by connecting features to specific business outcomes.
3
Tailoring Web Messaging for Diverse Stakeholders
Adapt the messaging on a web page to address the primary concerns of different stakeholders (e.g., ROI for CFO, integration for IT).
4
B2B Landing Page Social Proof Strategies
Integrate social proof elements (testimonials, logos, data) effectively within a B2B landing page.
5
Crafting Calls to Action for Buyer Readiness
Write a clear, low-friction call-to-action tailored to the buyer's stage of readiness.
6
Optimizing B2B Landing Pages for Buyer Needs
Critique and rewrite a section of a B2B landing page to better address a target buyer's needs.
Previous module
Mid-Funnel Copy: Email Nurture Sequences
Next module
Building the Business Case: Case Studies & Sales Enablement