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Write B2B copy that sells
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Module 8
Building the Business Case: Case Studies & Sales Enablement
1
Crafting B2B Case Studies: The SCSR Framework
Structure a B2B case study using the situation-challenge-solution-results framework.
2
Beyond Features: A Buyer's Transformative Journey
Write a case study narrative that highlights buyer transformation rather than just product features.
3
Quantifying Case Study Results for Credibility
Extract and present quantifiable results in a case study to build credibility.
4
Repurposing Case Studies for Multi-Channel Content
Repurpose a single case study into multiple formats (e.g., testimonial quote, email snippet, social media post).
5
Champion Enablement: Internal Pitch Document
Write a one-page internal selling document that helps a champion pitch your solution to their colleagues.
Previous module
High-Conversion Web Pages
Next module
Overcoming Buyer Hesitation in Copy