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Write B2B copy that sells
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Module 6
Mid-Funnel Copy: Email Nurture Sequences
1
Crafting Compelling B2B Email Subject Lines
Write subject lines for B2B emails that improve open rates by signaling relevance and value.
2
Crafting Cold Emails That Convert with Buyer-Relevant Insights
Write a cold outreach email that earns a reply by leading with a buyer-relevant insight.
3
Crafting Your 3-Part B2B Nurture Sequence: Strategy & Messaging
Outline the strategic purpose and core message for each email in a 3-part B2B nurture sequence.
4
Crafting a Nurture Sequence for Demo Requests
Write the copy for a 3-part nurture sequence that moves a prospect from interest to a demo request.
5
Tailored Emails: Nurturing Different Buyer Roles
Write email variations for different buyer roles within the same nurture sequence (e.g., champion vs. decision-maker).
6
B2B Email Sequence Deconstruction: Identifying Drop-off Points
Analyze a real B2B email sequence to identify where it loses momentum or relevance.
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Top-of-Funnel Copy: Ads & Social Media
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High-Conversion Web Pages