Skip to main content
grasp.study
About
Explore
Pricing
Log in
Try it
Someone wanted to learn this too, so Grasp built them a personal learning path.
Create your own
Back to course
Social media influencer 101
ยท
Module 5
Content Strategy & Planning
1
Choosing a Content Calendar & Posting Schedule
Select a content calendar tool and establish a weekly posting frequency for each platform.
2
Content Calendar Creation
Map out one week of content by assigning a specific post idea and format to each scheduled slot.
3
Seasonal Budgeting & Content Planning
Identify and plan content around seasonal budget-living topics (e.g., holiday saving tips, back-to-school deals).
4
Pillar Content: Identify & Outline for Repurposing
Identify a 'pillar' content idea and outline its core points for repurposing.
5
Content Repurposing for Social Media
Repurpose the pillar content into a short-form TikTok/Reel video and an Instagram carousel post.
6
Content Repurposing: Pinterest Pins & X Threads
Repurpose the pillar content into a Pinterest pin and an X (Twitter) thread.
7
Batching Content: A Week in the Making
Batch-create one week of content by preparing assets, creating visuals, and writing captions in sequence.
8
Scheduling Social Media Posts
Use a free scheduling tool (e.g., Meta Business Suite, Buffer) to schedule posts in advance.
Previous module
Producing Short & Long-Form Video
Next module
Growth on Instagram & TikTok