Skip to main content
grasp.study
Back to course
Log in
Get started
Someone wanted to learn this too, so Grasp built them a personal learning path.
Create your own
Digital Marketing: Lead Management & CRM
ยท
Module 1
Foundations: Web Tracking and Data Collection
1
Tracking Technologies: Under the Hood
Explain how tracking pixels and SDKs work at a technical level (HTTP requests, cookies, event payloads).
2
First-Party vs. Third-Party Data & Privacy Changes
Differentiate between first-party and third-party data, and analyze the impact of privacy changes (e.g., ITP, ATT) on tracking.
3
Meta Pixel Implementation with Tag Manager
Implement and configure the Meta Pixel with standard and custom events using a tag management system.
4
Setting Up GA4: Custom Dimensions for Granular Analysis
Set up a Google Analytics 4 property, implementing event-scoped and user-scoped custom dimensions for granular analysis.
5
UTM Parameter Schema Design and Enforcement
Design and enforce a systematic UTM parameter schema for tracking campaign source, medium, and content.
6
Server-Side Tracking: Architecture and Data Accuracy
Explain the architecture of server-side tracking (e.g., Meta Conversions API) and its role in improving data accuracy.
7
Server-Side Events: Key Conversion Tracking
Implement a basic server-side event transmission for a key conversion.
8
Debugging Tracking Implementations
Debug tracking implementations using browser developer tools and platform-specific testing utilities.
Next module isn't ready yet,
Back to course
Previous module
Next module