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Write B2B copy that sells
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Module 5
Top-of-Funnel Copy: Ads & Social Media
1
Crafting LinkedIn Ads for B2B Buyer Personas
Write a LinkedIn ad that targets a specific B2B buyer persona and drives a defined action.
2
Crafting Google Ads for High-Intent B2B Buyers
Write a Google Search ad for a B2B product that matches high-intent buyer search queries.
3
Mastering LinkedIn for B2B Buyer Engagement
Craft a short-form LinkedIn post that builds authority and generates engagement from B2B buyers.
4
Crafting B2B Awareness Ads with PAS
Apply the problem-agitate-solution framework to a B2B awareness-stage ad.
5
Optimizing Underperforming B2B Ads
Evaluate and rewrite an underperforming B2B ad by diagnosing the mismatch between its message and audience.
Previous module
Writing Attention-Grabbing Headlines & Hooks
Next module
Mid-Funnel Copy: Email Nurture Sequences