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Write B2B copy that sells
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Module 4
Writing Attention-Grabbing Headlines & Hooks
1
Deconstructing High-Performing B2B Headlines
Analyze high-performing B2B headlines to identify the persuasion principles at work.
2
Outcome-Oriented B2B Headlines
Write B2B headlines that lead with a specific business outcome rather than a product feature.
3
B2B Headline Adaptation: Beyond the Gimmick
Adapt headline formulas from B2C to fit B2B contexts without sounding gimmicky.
4
Crafting Compelling B2B Content Hooks
Write opening hooks for B2B content that establish immediate relevance for the target buyer.
Previous module
Crafting the Core Message & Value Proposition
Next module
Top-of-Funnel Copy: Ads & Social Media