Lead Generation and Email Marketing Essentials

Create a lead magnet (e.g., discount code, free guide) to capture email addresses from potential customers.

Set up a landing page with an opt-in form to build an email subscriber list.

Implement an exit-intent popup on a store or landing page to capture abandoning visitors.

Use a retargeting pixel (e.g., TikTok, Google) to build custom audiences of website visitors for future ad campaigns.

Set up an email marketing tool (e.g., Mailchimp, Klaviyo) and create a welcome email sequence.

Segment a customer email list based on interest or purchase behavior to send targeted promotions.