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Build, scale, and exit 10 SaaS.
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Module 11
Sales Funnels & Conversion Analytics
1
Crafting Your Welcome Series: A Lead Nurturing Guide
Design a simple lead-nurturing email sequence for new subscribers.
2
Crafting an AI Welcome Email Series
Write the copy for a 3-part automated welcome email sequence using an AI writing assistant.
3
Connecting Your Landing Page to an Automated Email Sequence
Implement the sales funnel by connecting a landing page form to an automated sequence in ConvertKit or Mailchimp.
4
Tracking Key Conversions in GA4
Set up goal and event tracking in Google Analytics 4 for key conversions (e.g., user sign-up, paid subscription).
5
GA4 Marketing Dashboard Fundamentals
Build a basic marketing dashboard in Google Analytics 4 to monitor traffic sources and conversion rates.
6
Calculating CAC for Paid Channels
Calculate Customer Acquisition Cost (CAC) for a specific paid channel using campaign and conversion data.
7
Calculating ROAS for Paid Campaigns
Calculate Return on Ad Spend (ROAS) for a paid campaign to evaluate profitability.
8
Optimizing Conversion Funnels with GA4 & Mixpanel
Analyze a user behavior flow in Google Analytics 4 or Mixpanel to identify drop-off points in the conversion funnel.
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