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Build, scale, and exit 10 SaaS.
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Module 10
Paid Acquisition with Google & Meta Ads
1
Keyword Research for Google Ads
Conduct keyword research for a Google Ads campaign, identifying high-intent commercial keywords and negative keywords.
2
Launching Effective Google Search Campaigns
Structure and launch a Google Search campaign with tightly-themed ad groups and compelling ad copy.
3
AI-Powered Google Ad Copy with Jasper
Generate ad copy variations for Google Ads using AI writing tools like Jasper.
4
Conversion Tracking in Google Ads
Set up Google Ads conversion tracking for key actions like sign-ups or demo requests.
5
Meta Pixel Installation & Configuration
Install and configure the Meta Pixel on your website for conversion tracking.
6
Retargeting Website Visitors
Create a custom audience based on website visitors for retargeting.
7
Retargeting Landing Page Visitors with Facebook Ads
Launch a basic Facebook Ads retargeting campaign to re-engage landing page visitors.
8
A/B Testing Ad Copy & Creatives
Apply a basic A/B testing framework to test ad copy or creative variations in a campaign.
Previous module
Building High-Converting Landing Pages
Next module
Sales Funnels & Conversion Analytics