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Decision-making psychology in daily life
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Module 3
Module 3: Cognitive Biases in Product Design
1
Confirmation Bias: Impact on User Research & Onboarding
Explain confirmation bias and analyze its effect on user research and onboarding flows.
Explain confirmation bias and analyze its effect on user research and onboarding flows.
2
Loss Aversion, Endowment Effect, and Their Application in Subscription Models
Explain loss aversion and the endowment effect, and analyze their application in subscription models and free trials.
Explain loss aversion and the endowment effect, and analyze their application in subscription models and free trials.
3
Taming Choice Overload in Feature Comparison
Explain choice overload and propose a design solution to mitigate it on a feature comparison or settings screen.
Explain choice overload and propose a design solution to mitigate it on a feature comparison or settings screen.
4
Ethical Design: Persuasion vs. Manipulation
Discuss the ethical line between persuasive design and manipulation when leveraging cognitive biases.
Discuss the ethical line between persuasive design and manipulation when leveraging cognitive biases.
Previous module
Module 2: Heuristics - The Mind's Shortcuts
Next module
Module 4: Framing, Priming, and Presentation