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Decision-making psychology in daily life
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Module 2
Module 2: Heuristics - The Mind's Shortcuts
1
Heuristics: Simplifying Decisions Under Cognitive Constraints
Define heuristics and explain their function in simplifying complex decisions under cognitive constraints.
Define heuristics and explain their function in simplifying complex decisions under cognitive constraints.
2
The Availability Heuristic in Product Design
Explain the availability heuristic and identify its application in product features like 'trending' sections or recent activity feeds.
Explain the availability heuristic and identify its application in product features like 'trending' sections or recent activity feeds.
3
Stereotypes in UI: The Representativeness Heuristic
Explain the representativeness heuristic and identify how it influences user perceptions of interface elements based on visual stereotypes.
Explain the representativeness heuristic and identify how it influences user perceptions of interface elements based on visual stereotypes.
4
Anchoring Effect in Pricing and Defaults
Explain the anchoring effect and identify its use in pricing pages or setting default values in forms.
Explain the anchoring effect and identify its use in pricing pages or setting default values in forms.
Previous module
Module 1: The Two Systems of Thinking
Next module
Module 3: Cognitive Biases in Product Design