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Decision-making psychology in daily life
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Module 4
Module 4: Framing, Priming, and Presentation
1
Framing Effects on Perception and Choice
Explain how the framing of information (e.g., gain vs. loss) can alter user perception and choice.
Explain how the framing of information (e.g., gain vs. loss) can alter user perception and choice.
2
The Power of Defaults: Shaping User Choices
Describe how default options act as powerful nudges that influence user decisions.
Describe how default options act as powerful nudges that influence user decisions.
3
The Decoy Effect: Shifting Preferences with Asymmetrical Dominance
Explain the decoy effect and how an asymmetricaly dominated option can shift user preference.
Explain the decoy effect and how an asymmetricaly dominated option can shift user preference.
4
Optimizing CTAs with Gain/Loss Framing & Anchoring
Redesign a call-to-action (CTA) or pricing display using gain/loss framing and anchoring principles.
Redesign a call-to-action (CTA) or pricing display using gain/loss framing and anchoring principles.
5
Ethics of Default Options and the Decoy Effect
Evaluate the ethical implications of using default options and the decoy effect in product design.
Evaluate the ethical implications of using default options and the decoy effect in product design.
Previous module
Module 3: Cognitive Biases in Product Design
Next module
Module 5: Emotional and Social Drivers of Choice