Module 5: Emotional and Social Drivers of Choice

Explain how integral emotions (e.g., anticipated regret, FOMO) shape user choices within a product.

Explain the principle of social proof and identify its use in testimonials, ratings, and user counts.

Describe how perceived scarcity (e.g., limited time offers, low stock warnings) affects the urgency of user decisions.

Explain how the principle of commitment and consistency can be used to guide users through multi-step processes.