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Write B2B copy that sells
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Module 10
Writing Authoritative Long-Form Content
1
Crafting a B2B White Paper: Educate, Engage, and Position
Outline a white paper that educates B2B buyers while subtly positioning a solution.
2
Crafting Compelling Executive Summaries
Write an executive summary for a B2B white paper that compels the reader to continue.
3
Challenging Assumptions: Structuring Thought Leadership
Structure a thought leadership article that challenges a common assumption in the buyer's industry.
4
Engaging Your B2B Audience: A White Paper Analysis
Evaluate a section of a real B2B white paper to identify where it succeeds or fails at maintaining reader engagement.
Previous module
Overcoming Buyer Hesitation in Copy
Next module
Testing and Iterating Your Copy