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Write B2B copy that sells
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Module 11
Testing and Iterating Your Copy
1
A/B Test Design & Metrics for B2B Headlines
Design a simple A/B test for a B2B headline, email, or CTA, and define its success metrics.
2
A/B Test Results: Iterate, Scale, or Discard?
Interpret A/B test results to decide whether to iterate, scale, or discard a copy variation.
3
Self-Editing for Sharper B2B Copy
Apply a self-editing checklist to tighten B2B copy for clarity, specificity, and persuasion.
4
Optimizing B2B Copy: From Feedback to Conversion
Rewrite a section of B2B copy based on provided buyer feedback or performance data.
5
Building Your B2B Copy Swipe File
Curate a personal swipe file by selecting and annotating high-performing B2B copy examples.
End of course,
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