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Module 2
Go-to-Market Content Strategy
1
SaaS Content Pillars & Funnel Design
Design a content pillar strategy and marketing funnel (TOFU, MOFU, BOFU) for a specific SaaS idea.
2
Finding High-Intent, Low-Competition Keywords
Use Ahrefs Keyword Explorer or SEMrush to identify high-intent, low-competition keywords for content.
3
Content Planning for Competitor Alternatives and Use Cases
Outline a series of content pieces, including 'competitor alternative' comparisons and use-case-focused articles.
4
Crafting Your Irresistible Lead Magnet
Identify a high-value lead magnet idea (e.g., checklist, template) that solves a specific pain point for your ICP.
5
Designing Your Lead Magnet
Create a lead magnet asset using a tool like Canva or a document editor.
6
Build a Landing Page to Capture Leads
Set up a simple landing page using Carrd or Tally to capture email leads in exchange for the lead magnet.
7
Content Calendar Creation in Trello/Notion
Map out a 1-month content calendar using a tool like Trello or Notion, aligning topics with funnel stages.
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SaaS Ideation & Market Validation
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AI-Powered Content Creation Workflows