SEO Measurement and Lead-Generation Baseline

Construct an SEO KPI tree connecting search visibility, organic sessions, qualified leads, and business outcomes.

Audit one primary lead-conversion event to verify that it is recorded correctly and can be attributed to organic search in the available analytics platform.

Segment organic search performance by service, location, country, and landing page to identify material differences during a defined analysis period.

Produce a one-page baseline SEO scorecard using Google Search Console and analytics data for the service-business website.