Building Reputation in a Long-Term Game

Recognize how the prospect of future business changes current strategic incentives.

Compare the optimal strategy for a one-time sale versus a long-term customer relationship.

Analyze how cooperation with competitors can be sustained in a repeated game.

Apply 'tit-for-tat' and other reciprocity strategies to build trust with customers and suppliers.

Evaluate reputation-building strategies for a premium brand.

Analyze the trade-off between short-term profit and long-term reputation.