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UX refresher for edtech strategy.
Module 1
Strategic Foundations: Aligning UX with EdTech Business Goals
1
EdTech UX: Principles, Business & Pedagogy
Frame a set of core UX principles for the EdTech domain, justifying each with a direct link to a key business objective and a pedagogical goal.
Frame a set of core UX principles for the EdTech domain, justifying each with a direct link to a key business objective and a pedagogical goal.
2
Mapping UX for EdTech Revenue Models
Visually map how key UX design priorities and feature sets differ across distinct EdTech revenue models (e.g., subscription, marketplace, B2B licensing).
Visually map how key UX design priorities and feature sets differ across distinct EdTech revenue models (e.g., subscription, marketplace, B2B licensing).
3
Mapping EdTech UX to Business & Pedagogy
Deconstruct the user experience of a successful B2C EdTech product (e.g., Duolingo) to visually map its UX features to its underlying freemium business model and pedagogical strategy.
Deconstruct the user experience of a successful B2C EdTech product (e.g., Duolingo) to visually map its UX features to its underlying freemium business model and pedagogical strategy.
4
Mapping the B2B EdTech User Journey: Admin & Learner Value Touchpoints
Diagram the user journey for a B2B EdTech platform, identifying key UX touchpoints for demonstrating value to both the administrative buyer and the end-user learner.
Diagram the user journey for a B2B EdTech platform, identifying key UX touchpoints for demonstrating value to both the administrative buyer and the end-user learner.
Module 2
Pedagogical Design: Crafting Effective Learning Experiences
5
Mapping User Jobs & Success Metrics
Visually map the 'Job' (functional, social, emotional) for a specific EdTech user persona using the Jobs-to-be-Done framework to derive key user success metrics.
Visually map the 'Job' (functional, social, emotional) for a specific EdTech user persona using the Jobs-to-be-Done framework to derive key user success metrics.
6
EdTech Onboarding: A Critical Review
Critique the onboarding sequence of a popular EdTech application, evaluating its effectiveness in communicating the core value proposition and scaffolding the learning experience.
Critique the onboarding sequence of a popular EdTech application, evaluating its effectiveness in communicating the core value proposition and scaffolding the learning experience.
7
UX Strategy: SDT for Learner Engagement
Diagram a UX strategy that applies Self-Determination Theory (autonomy, competence, relatedness) to foster long-term learner engagement in an EdTech product.
Diagram a UX strategy that applies Self-Determination Theory (autonomy, competence, relatedness) to foster long-term learner engagement in an EdTech product.
8
Cognitive UX for Enhanced Learning & Retention
Illustrate how UX patterns derived from cognitive theories (e.g., Cognitive Load, Spaced Repetition) can be used to improve learning efficacy and reduce churn.
Illustrate how UX patterns derived from cognitive theories (e.g., Cognitive Load, Spaced Repetition) can be used to improve learning efficacy and reduce churn.
Module 3
Execution and Synthesis: Translating Strategy into Design Impact
9
EdTech OKR to UX KPI Visual Hierarchy
Create a visual hierarchy that links a high-level product OKR for an EdTech product to specific UX-focused KPIs and the user interactions that influence them.
Create a visual hierarchy that links a high-level product OKR for an EdTech product to specific UX-focused KPIs and the user interactions that influence them.
10
Feature Prioritization Matrix for EdTech
Use a feature prioritization matrix to evaluate and rank potential new features for an EdTech product based on their impact on learning outcomes and business goals.
Use a feature prioritization matrix to evaluate and rank potential new features for an EdTech product based on their impact on learning outcomes and business goals.
11
Wireframing Trust: Progress & Feedback
Design a wireframe or user flow for a feature that visually demonstrates how transparent progress tracking and personalized feedback can build learner trust.
Design a wireframe or user flow for a feature that visually demonstrates how transparent progress tracking and personalized feedback can build learner trust.
12
Visualizing EdTech Strategy: From Business to UX
Create a one-page visual strategy document that connects an EdTech product's business model and value proposition to the core UX principles required to deliver it successfully.
Create a one-page visual strategy document that connects an EdTech product's business model and value proposition to the core UX principles required to deliver it successfully.