Increase Website AOV Without Higher CAC

Build a matched seven-day Shopify scorecard that compares sessions, orders, conversion rate, AOV, revenue per session, two-pack versus three-pack order mix, and automatic-discount mix before and after the single pack was removed.

Calculate the incremental contribution from a three-pack order versus a two-pack order after COGS, fulfillment, shipping subsidy, payment fees, and applicable automatic discounts, then set a minimum profitability gate for promoting the three-pack.

Create a launch-ready product-page implementation brief that emphasizes the three-pack only if it passes the profitability gate, using clear pack hierarchy, price-per-pop value, and a usage-duration cue only when supported by approved directions, without changing prices or discounts.

Complete a launch-ready A/B test card for eligible Throat Soothing Pops product-page visitors that defines the hypothesis, test population, delivery method, traffic split, sample-based stopping rule, revenue per eligible visitor as the primary metric, conversion rate and contribution per eligible visitor as guardrails, and predetermined launch, iterate, or stop decisions.