Validate the AOV Signal and Profit Economics

Build a matched seven-day Shopify scorecard that compares sessions, orders, conversion rate, AOV, revenue per session, two-pack versus three-pack order mix, and automatic-discount mix before and after the single pack was removed.

Calculate the incremental contribution from a three-pack order versus a two-pack order after COGS, fulfillment, shipping subsidy, payment fees, and applicable automatic discounts, then set a minimum profitability gate for promoting the three-pack.