Skip to main content
grasp.study
Back to course
Log in
Get started
Someone wanted to learn this too, so Grasp built them a personal learning path.
Create your own
Write B2B copy that sells
ยท
Module 2
Voice of Customer Research
1
Mining Public Sources for Customer Insights
Conduct 'voice of customer' research using public sources (reviews, forums) to extract buyer language and pain points.
2
Mining Internal Data for Buyer Insights
Analyze internal resources (sales calls, support tickets) to identify recurring buyer questions and objections.
3
Uncovering B2B Buyer Motivations: Beyond the Stated Need
Distinguish between stated needs and underlying motivations in B2B buyer language.
4
Crafting Your Core B2B Buyer Persona
Synthesize research findings to draft a core B2B buyer persona, including their role, goals, and primary motivations.
5
Understanding Buyer Triggers & Information Sources
Map the buyer persona's key decision triggers and preferred information sources.
Previous module
The B2B Buyer's Journey
Next module
Crafting the Core Message & Value Proposition