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Growth flywheel examples
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Module 4
Viral & Network-Driven Flywheels
1
Payment Network Flywheel: Cash App & Venmo
Analyze the payment network flywheel of Cash App and Venmo, where the core transaction utility requires and drives adoption by both sender and receiver.
Analyze the payment network flywheel of Cash App and Venmo, where the core transaction utility requires and drives adoption by both sender and receiver.
2
Contact List Integration and Network Effects in Messaging Apps
Deconstruct the organic viral growth of WhatsApp and Telegram, driven by contact list integration and the network effects inherent in group communication.
Deconstruct the organic viral growth of WhatsApp and Telegram, driven by contact list integration and the network effects inherent in group communication.
3
Viral Loops: Scarcity, Social Proof & Pre-Launch Hype
Evaluate the strategic use of scarcity and social proof in creating pre-launch viral loops, using the waitlist and invite-only mechanics of early Robinhood and Clubhouse as case studies.
Evaluate the strategic use of scarcity and social proof in creating pre-launch viral loops, using the waitlist and invite-only mechanics of early Robinhood and Clubhouse as case studies.
4
Discord vs. Telegram: Community Growth Mechanics
Compare the community formation mechanics of Discord and Telegram, analyzing how features like channels, servers, and bots facilitate viral growth within niche interest groups.
Compare the community formation mechanics of Discord and Telegram, analyzing how features like channels, servers, and bots facilitate viral growth within niche interest groups.
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Data Network Effect Flywheels
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Leveraging Existing Platforms & Networks