Auditing Flows with Data and Heuristics

Apply heuristic evaluation principles (e.g., Nielsen's 10) to perform an expert review of a user flow.

Use quantitative metrics (e.g., drop-off rate, time-on-task) to pinpoint specific areas of friction in a flow.

Analyze user click paths to uncover deviations from the intended flow.

Synthesize quantitative data and heuristic findings to form testable hypotheses about user behavior.

Prioritize identified usability issues using an impact/effort matrix.