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Growth flywheel examples
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Module 2
Product-Led Growth (PLG) Flywheels
1
Slack's Bottom-Up Adoption Flywheel
Deconstruct Slack's bottom-up adoption flywheel, tracing the path from individual user value to team-wide necessity and enterprise sales.
Deconstruct Slack's bottom-up adoption flywheel, tracing the path from individual user value to team-wide necessity and enterprise sales.
2
Notion's Collaborative Flywheel
Analyze Notion's collaborative flywheel, where the value of a shared workspace incentivizes users to invite and onboard team members.
Analyze Notion's collaborative flywheel, where the value of a shared workspace incentivizes users to invite and onboard team members.
3
Figma's Real-time Collaboration for Team Productivity
Evaluate the operational mechanics of Figma's real-time collaboration, which makes multi-user adoption a prerequisite for team productivity.
Evaluate the operational mechanics of Figma's real-time collaboration, which makes multi-user adoption a prerequisite for team productivity.
4
Calendly's Embedded Growth Loop
Deconstruct Calendly's embedded growth loop, where the core product experience turns scheduling recipients into new users.
Deconstruct Calendly's embedded growth loop, where the core product experience turns scheduling recipients into new users.
5
Loom's Viral Loop: Asynchronous Video for Growth
Analyze Loom's asynchronous video-sharing model as a viral loop, where viewing a Loom video introduces the product to potential new users.
Analyze Loom's asynchronous video-sharing model as a viral loop, where viewing a Loom video introduces the product to potential new users.
6
Dropbox's Dual Growth Engine: Viral Loops and Referrals
Examine Dropbox's dual growth strategy, combining a file-sharing viral loop with an incentivized referral program to drive user acquisition.
Examine Dropbox's dual growth strategy, combining a file-sharing viral loop with an incentivized referral program to drive user acquisition.
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Content & Community Flywheels
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Data Network Effect Flywheels